So I was thinking of all the beautiful cliffs at the Grand Canyon and other awe inspiring natural landscapes throughout the country. Looking up at a cliff can be breathtaking. If you’re a rock climber, cliffs can be great motivation. In the great national debate about the upcoming Fiscal catastrophe the opposite is true. No one is talking about the beauty of this cliff. It’s more like armageddon.
As a small business owner are you paying attention to any of it? Well, if you’re like me your buried in projects, payroll, end of year taxes, client needs, 2013 planning, etc. Customers are still out there and until their money is no good, you have to keep working. So should you bury your head in the sand and anticipate the worse? Or should you carry the mantle of optimism and forge ahead and anticipate that people will still be buying in 2013? If history is any indicator, the latter is probably your best bet.
Some things to think about when jotting notes about your future marketing efforts is to look back at 2012 and assess marketing successes and marketing failures. In this fast-paced, media slammed, consumer environment, fiscal cliff or not, any marketing successes are worth noting. Think about what made it successful. Was it the time of the year? Was it after a presentation or promotion? What type of people were you connecting to at the time? You can build a pretty good assessment of your marketing tactics and possibly use them in 2013.
If an effort failed, what factors may have contributed it to it’s poor performance? Ask yourself similar questions but also think about how you might of communicated your effort to your target markets. Was it the right communication? Did you use all the channels available to you? Was it creative and memorable?
Other things to reflect on for future marketing efforts is how you use or manage your entire marketing mix. As part of our assessments and management of all of our clients, we always start there. It becomes a baseline for all of our marketing recommendations. You can turn to any business book or marketing resource to give you a checklist and begin to customize it to your needs. We use a system that we have devised from our own experience. Getting us answers quicker. After all, the quicker you know your market, the quicker you can push, the quicker you build momentum and the quicker you make the sale!
So before you decide to bury your head in the sand remember that you still live in a country with a great economy. That even when we were in the middle of the worst recession in our country’s history, people still lined up for I-pods. We’ll get through this, but this country will always rely on small businesses like ours to keep it moving. Plan for a successful 2013, stay consistent with your marketing and get out there and MAKE A MILLION!
If you need more advice or guidance, consultations at Drew Advertising are always free. Email me directly at email@example.com to set something up. I believe 2013 is going to be your best year!
This is the most incredible time of the year for folks like us. Everywhere you go brands are fighting for your attention. Whether it be the holiday themed displays at Starbucks, or the clever liquor billboards adorning highways or the Facebook ad asking for a donation. We are in marketing paradise! The good, the bad and the ugly. You might say this is the Super Bowl of marketing! So in this clutter of messaging who wins?
Unfortunately, we won’t know who the big money winners are until the numbers come out in 2013. Sad face. But rest assured there will be winners and losers. If Black Friday was any indication, there will be some BIG winners this year. So how does a product, retailer, restaurant or service, BIG or small, become a winner this holiday season? Let’s start with the basics.
Make sure you’re playing. With all the free (not including man hours) and inexpensive tools in the marketplace to promote your brand you better be doing the best you can to pump your information out! But wait! Before you spend your valuable time ask yourself a few vital questions. Does your website, social media and other marketing tools clearly state what it is you are offering and is it easy for consumers to buy your product? Either in person or online? If it’s hard to purchase or seems confusing your marketing will never work.
Make sure you deliver. Nothing hurts any advertising effort like a product or service that doesn’t perform. Don’t blame us (marketers) if your receptionist is rude or your employees don’t know exactly what your company does or they can’t close sales. Plain and simple, make sure that when a customer comes in the door or buys your product that it delivers. Nothing can thwart a marketing effort like underperformance.
Don’t get discouraged. “Consistency over Time” can be your friend during a bad holiday season for your product or service. This might not be your year, but if you went down your marketing checklist and still didn’t have the results you were hoping for, don’t turn back, learn and move forward. This is when consumer feedback can come in handy. Listen to what they’re saying and adjust. Get ready for the Spring Sale, but don’t stop pushing your product or service. Don’t give up just yet!
So who is the big winner? You could be! Just remember these simple steps and if you’d like to dissect your marketing efforts there are several tools and resources available online and through company’s like ours.
Just remember, the most important marketing tool you have is your own enthusiasm! So keep up the good work and let’s go make a million!
Bubble Bath Carwash will be opening it’s second location on 7102 San Pedro (next to Pier One Imports). The grand opening weekend is scheduled for October 26, 27 and 28. The festivities will include a ribbon-cutting on Friday, October 26 at 4 p.m. with the San Antonio Greater Chamber of Commerce. Saturday the carwash will host “Wash For the Cure” in partnership with the Susan G. Komen Foundation and the Alamo Breast Cancer Foundation. Half of the days proceeds will be distributed to both groups. The conclusion of the weekend will be a raffle on Sunday, October 28, where one patron can win a half a year of free car washes. Other prizes will be awarded throughout the weekend. Bubble Bath Carwash is open daily from 8 AM till 9 PM.
“We are excited about opening our second location in San Antonio and continuing our commitment to breast cancer research and awareness,” stated Nick Lopez, Director of Operations. Bubble Bath Carwash donates one penny with every carwash at it’s Babcock location and will continue to do so at the San Pedro car wash. Bubble Bath has donated thousands of dollars to both groups over the years and “Wash for the Cure” will elevate those efforts. “Breast cancer has effected our immediate family is the sole reason why we support both these groups,” concluded Mr. Lopez, “being able to provide a great service is important, being involved in the community is equally important. We will continue to do what it takes to be very good at both.”
Bubble Bath Carwash is no stranger to the carwash business and the new location signifies continued growth for the company. Part of the expansion is attributed to competitive pricing, attention to detail and innovative products. The new location on San Pedro will feature San Antonio’s first-of-its-kind Bubble Drop and Carnauba Fire Wax Drop called, “Fire and Ice,” a service that will be expanded to the Babcock location. Other features include tire shine, wax, spot free rinse and free vacuuming.
Ole Avocado is celebrating National Guacamole Day on September 16 by giving guacamole enthusiasts a chance to win H-E-B gift cards, branded items and a guacamole mashing kit throughout the month. The “I LOVE MY GUACO” photo contest is currently underway and ends September 30, 2012. Guacamole lovers are encouraged to share how they use guacamole, take a picture and submit it for a chance to win. To enter participants can visit the company’s Facebook page and click on the “I LOVE MY GUACO” tab or go to the company website at www.oleavocado.com.
“We know that people love their guacamole so we want them to show us. It’s great to share our excitement about avocados and guacamole with our fans and have them share it with us,” stated Jesus Sebastian, CEO of Ole Avocado. Ole Avocado guacamole is a San Antonio born company that is currently sold in H-E-B.
- Guacamole, Guacamole Recipe & Guacamole Dip | Pottery Barn (potterybarn.com)
- Mama’s Homemade Guacamole Recipe (avocadocentral.com)
- Ole Avocado Reaches Consumers With Foodie Blog (drewadvertising.wordpress.com)
There are so many ways to enjoy fresh guacamole and Ole Avocado needs it’s consumers to know. Melinda Price recently joined the Drew Advertising Ole Avocado online team. Her enthusiastic approach is providing fans of the San Antonio company with tips and recipes.
In a recent post Melinda debunked “Guacamole Myths.” One myth, “Guacamole is Too Expensive for Every Day Use” expresses that a great tasting guac can kick up your meal without stressing your pocket book. On another post Melinda takes a crack at a simple recipe that turns guacamole into a zesty treat.
Ole Avocado has been actively using social media through Drew Advertising, a brand management and marketing agency, to reach consumers in the markets it serves. The five-year-old guacamole company has seen positive growth in recent months and continues to seek ways to increase distribution. Currently, Ole Avocado, exclusively serves H-E-B groceries in Texas.
“Our goal for Ole Avocado and every brand we serve is to make sure we use all available channels. This blog and our social media strategy, including our direct marketing efforts, allow us to keep our clients competitive in the grocery store,” stated Andrew M. Anguiano, CEO at Drew Advertising.
Keep an eye out for this up and coming guacamole in your grocery store.
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