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5 Things To Watch For When Watching Super Bowl Ads

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I’ve created my fair share of TV commercials and I absolutely have seen more TV commercials than any normal human should see. Have you ever wondered why companies have commercials in the first place? Furthermore, have you ever wondered how some brands actually let a commercial see the light of day? For guys like me, whose DNA contains art direction,the latter question can get me yelling at the TV Screen or whatever device I’m watching!

So what makes a good commercial? That can be debatable and usually depends on a myriad of factors. However, good TV commercials contain similar qualities and are usually created by the world’s largest brands. The consumer has been painstakingly researched, the messaging has been carefully analyzed, directors have been interviewed and selected, scripts written, actors reviewed and chosen, shooting sites picked, sets and wardrobe decided upon and calendars set. Phew! Just to get on TV requires so much work but that can only mean one thing…the consumer, YOU, are that important!

Here are some things you should look for this Super Bowl Sunday when viewing your million dollar commercials:

1. Entertained: Was it interesting to hold your attention for more than 5 seconds?

2. Comprehensive: Could you easily follow what was being said?

3. Emotional: Does the commercial create an emotion that causes you to the react to the brand?

4. Memorable: Do you even remember what company was trying to get your attention?

5. Actionable: Will you purchase the product or visit the website or talk about it to friends?

Well that’s it. Of course, communication scholars will dissect the commercials and can probably add a few hundred things to my list. But at the end of the day, the consumer is the boss. YOU will be the deciding factor. So enjoy the million dollars it took to reach you and appreciate the barrage of commercials on Super Bowl Sunday. I almost forgot, enjoy the football game that happens in between. I know I will!

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Merry Christmas and Happy New Year!

Drew Christmas Card

Thanks to all of you who have been part of our success in 2012. Bring on 2013!

Christmas Miracles Do Happen in Advertising

Over six years ago I set out to make a few extra bucks freelancing so my kids could have a couple of presents under the Christmas tree. True story. The year was 2006 and the country was facing a financial meltdown that no one really understood. I just turned 30, worked at a non-profit and was struggling to pay the mortgage, feed my family and felt like anything that I did was not fulfilling me professionally or financially. As things became desperate, my faith strengthened and through constant prayer I was sent a few miracles. Those miracles are what provided me with the faith to take a leap and begin Drew Advertising. Shortly after, in 2007, I started working out of the house and here we are today, overlooking Alamo Plaza. I would say that it’s been a miraculous journey.

Operating a small business, with a turbulent economy, in a competitive industry can be the most challenging and mind-boggling thing any human can possibly do. But since we’re talking about miracles, the fact that we have pushed through and have been successful is a true blessing and a testament to our team’s hard work, determination and faith.

2012 became the year that Drew Advertising rebounded and became an active part in the advertising industry in San Antonio. After a disrupted 2011, our company has set stronger roots and has produced campaign after campaign. We’ve built marketing strategies and have delivered creative design solutions to an array of brands. From brand redevelopment for the 124 year-old Adam’s Extract and Spices to assisting in the creation of upstart Dorcol Distillery’s new whiskey to be introduced next year. Our company continues to build momentum and stay in-tuned with the latest marketing trends providing authentic service and measurable results.

Pantry_Basics_LogoDrew Advertising worked closely with Adams Extract & Spices to redevelop several lines. Pantry Basics will be unveiled in 2013. 

Other opportunities came in the form of brand managing Ole Avocado Guacamole and the up-and-coming Texas brand, Alamo Beer. Both highlighted our company’s ability to set strategies, execute and measure results. Multiple promotions were created for both brands, including a Guactober! Giveaway and ALAMO Beer’s Backyard BBQ. Both increasing impressions and building a foundation for future marketing growth.

OLE_PHOTOS

Drew Advertising led in the brand management and direct marketing efforts for Ole Avocado guacamole. Participating in several events, consumers were able to taste the fresher tasting, better priced guacamole. Click Here To See ALAMO Beer & Adams Extract and Spices Video

Grand openings also happened on our watch. Bubble Bath Car Wash chose us to help in the establishing of their new location on San Pedro, as well as, managing their grand opening. Definitely, another exciting opportunity.

Wash4theCure

“Wash for the Cure” was part of the grand opening weekend celebration for Bubble Bath Car Wash’s new location. Click here to view Bubble Bath’s YouTube Channel

Social media became a huge part of our organization this year. Through our efforts brands received millions of impressions and creative content overflowed generating thousands of new fans. Our social connections in the community were equally impressive. From our client’s presence at Fiesta to the city’s first Coffee Festival with Ferra Coffee Roasters, we were there.

ALAMO_BEER_PAGE

Alamo Beer, Ole Avocado and Bubble Bath Car Wash benefitted from Drew Advertising’s efforts in developing creative content and social media management. Online tactics were used to support offline efforts. Click Here To Go To ALAMO Beer’s Facebook Page

Finally, part of our culture is our contributions to the community. Whether it be reduced rates or donations to local non-profits. Community involvement is very important to our business. The rebranding of Providence High School’s “Providence to Pearl” provided a burst of energy to the event. Healthy Futures of Texas Gala and the the South San Antonio Chamber of Commerce’s Legends gala gave us some special event branding. Of course, our participation with San Jose MissionFest is our largest contribution and the event has statistically doubled in impressions, revenue and attendees since we ‘ve been involved.

MissionFestWith Drew Advertising’s leadership in it’s marketing efforts, San Jose MissionFest has quickly become a major Fiesta event. Click Here To See MissionFest’s video recap

For over five years we’ve had the pleasure of working and serving our customers and we will continue to improve our company, listen to our clients and work towards our vision of becoming industry leaders. If you ask me, 2012 is a reminder that miracles still continue to happen for our company.

Every time I get to December I remember 2006 and thank God for giving me the opportunity to do what I love and for sending our company great clients, great people to work with and a future filled with optimism. I’m sure the miracles will be there too!

Merry Christmas and Happy New Year!

– Drew

Dawn_At_The_AlamoOur view of the Alamo proves that Christmas miracles and a little hard work can still happen this Christmas season. 

“Wash For the Cure” At New Bubble Bath Carwash

Bubble Bath Carwash will be opening it’s second location on 7102 San Pedro (next to Pier One Imports). The grand opening weekend is scheduled for October 26, 27 and 28. The festivities will include a ribbon-cutting on Friday, October 26 at 4 p.m. with the San Antonio Greater Chamber of Commerce. Saturday the carwash will host “Wash For the Cure” in partnership with the Susan G. Komen Foundation and the Alamo Breast Cancer Foundation. Half of the days proceeds will be distributed to both groups. The conclusion of the weekend will be a raffle on Sunday, October 28, where one patron can win a half a year of free car washes. Other prizes will be awarded throughout the weekend. Bubble Bath Carwash is open daily from 8 AM till 9 PM.

“We are excited about opening our second location in San Antonio and continuing our commitment to breast cancer research and awareness,” stated Nick Lopez, Director of Operations. Bubble Bath Carwash donates one penny with every carwash at it’s Babcock location and will continue to do so at the San Pedro car wash. Bubble Bath has donated thousands of dollars to both groups over the years and “Wash for the Cure” will elevate those efforts. “Breast cancer has effected our immediate family is the sole reason why we support both these groups,” concluded Mr. Lopez, “being able to provide a great service is important, being involved in the community is equally important. We will continue to do what it takes to be very good at both.”

Bubble Bath Carwash is no stranger to the carwash business and the new location signifies continued growth for the company. Part of the expansion is attributed to competitive pricing, attention to detail and innovative products. The new location on San Pedro will feature San Antonio’s first-of-its-kind Bubble Drop and Carnauba Fire Wax Drop called, “Fire and Ice,” a service that will be expanded to the Babcock location. Other features include tire shine, wax, spot free rinse and free vacuuming.

A Lot Going On With Drew Advertising…Blog Keeps You Updated

At this time we are coordinating all of our social media sites. Our goal is to keep you all updated with the many projects our company is so fortunate to be a part of. From package development with Adam’s Extract or event tastings with Ole Avocado or even coordinating this summer’s backyard BBQ with Alamo Golden Ale, our little company continues to attract quality brands and fun projects. Do us a favor LIKE our Facebook and do us another, set up a meeting with us. I’d love to show you how we keep customers happy and how we create loyalty. Good night friends.

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