So I was thinking of all the beautiful cliffs at the Grand Canyon and other awe inspiring natural landscapes throughout the country. Looking up at a cliff can be breathtaking. If you’re a rock climber, cliffs can be great motivation. In the great national debate about the upcoming Fiscal catastrophe the opposite is true. No one is talking about the beauty of this cliff. It’s more like armageddon.
As a small business owner are you paying attention to any of it? Well, if you’re like me your buried in projects, payroll, end of year taxes, client needs, 2013 planning, etc. Customers are still out there and until their money is no good, you have to keep working. So should you bury your head in the sand and anticipate the worse? Or should you carry the mantle of optimism and forge ahead and anticipate that people will still be buying in 2013? If history is any indicator, the latter is probably your best bet.
Some things to think about when jotting notes about your future marketing efforts is to look back at 2012 and assess marketing successes and marketing failures. In this fast-paced, media slammed, consumer environment, fiscal cliff or not, any marketing successes are worth noting. Think about what made it successful. Was it the time of the year? Was it after a presentation or promotion? What type of people were you connecting to at the time? You can build a pretty good assessment of your marketing tactics and possibly use them in 2013.
If an effort failed, what factors may have contributed it to it’s poor performance? Ask yourself similar questions but also think about how you might of communicated your effort to your target markets. Was it the right communication? Did you use all the channels available to you? Was it creative and memorable?
Other things to reflect on for future marketing efforts is how you use or manage your entire marketing mix. As part of our assessments and management of all of our clients, we always start there. It becomes a baseline for all of our marketing recommendations. You can turn to any business book or marketing resource to give you a checklist and begin to customize it to your needs. We use a system that we have devised from our own experience. Getting us answers quicker. After all, the quicker you know your market, the quicker you can push, the quicker you build momentum and the quicker you make the sale!
So before you decide to bury your head in the sand remember that you still live in a country with a great economy. That even when we were in the middle of the worst recession in our country’s history, people still lined up for I-pods. We’ll get through this, but this country will always rely on small businesses like ours to keep it moving. Plan for a successful 2013, stay consistent with your marketing and get out there and MAKE A MILLION!
If you need more advice or guidance, consultations at Drew Advertising are always free. Email me directly at firstname.lastname@example.org to set something up. I believe 2013 is going to be your best year!
Ole Avocado is celebrating National Guacamole Day on September 16 by giving guacamole enthusiasts a chance to win H-E-B gift cards, branded items and a guacamole mashing kit throughout the month. The “I LOVE MY GUACO” photo contest is currently underway and ends September 30, 2012. Guacamole lovers are encouraged to share how they use guacamole, take a picture and submit it for a chance to win. To enter participants can visit the company’s Facebook page and click on the “I LOVE MY GUACO” tab or go to the company website at www.oleavocado.com.
“We know that people love their guacamole so we want them to show us. It’s great to share our excitement about avocados and guacamole with our fans and have them share it with us,” stated Jesus Sebastian, CEO of Ole Avocado. Ole Avocado guacamole is a San Antonio born company that is currently sold in H-E-B.
- Guacamole, Guacamole Recipe & Guacamole Dip | Pottery Barn (potterybarn.com)
- Mama’s Homemade Guacamole Recipe (avocadocentral.com)
- Ole Avocado Reaches Consumers With Foodie Blog (drewadvertising.wordpress.com)
There are so many ways to enjoy fresh guacamole and Ole Avocado needs it’s consumers to know. Melinda Price recently joined the Drew Advertising Ole Avocado online team. Her enthusiastic approach is providing fans of the San Antonio company with tips and recipes.
In a recent post Melinda debunked “Guacamole Myths.” One myth, “Guacamole is Too Expensive for Every Day Use” expresses that a great tasting guac can kick up your meal without stressing your pocket book. On another post Melinda takes a crack at a simple recipe that turns guacamole into a zesty treat.
Ole Avocado has been actively using social media through Drew Advertising, a brand management and marketing agency, to reach consumers in the markets it serves. The five-year-old guacamole company has seen positive growth in recent months and continues to seek ways to increase distribution. Currently, Ole Avocado, exclusively serves H-E-B groceries in Texas.
“Our goal for Ole Avocado and every brand we serve is to make sure we use all available channels. This blog and our social media strategy, including our direct marketing efforts, allow us to keep our clients competitive in the grocery store,” stated Andrew M. Anguiano, CEO at Drew Advertising.
Keep an eye out for this up and coming guacamole in your grocery store.
FOLLOW MELINDA AND THE BLOG BY CLICKING THESE LINKS:
Today the City of San Antonio‘s Planning Commission overwhelmingly approved the plans for ALAMO Beer’s proposed micro-brewery. ALAMO Beer Company’s proposed 5.7 million dollar project plans to begin construction after a final city council vote later in July. The 3-story brewery will feature a 60-barrel brew house, event space, tasting room, packaging line, gastrobpub restaurant, beer garden among other amenities. Originally created in 1883, the ALAMO brewery will restore the brands presence in downtown San Antonio.
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Are you a friend of Ole Avocado on Facebook? Well are you? Ole Avocado has been connecting with consumers in Austin, Houston and San Antonio through it’s Facebook page. The promotion is simple, click LIKE and be instantly entered to win a $100 gift card to Bed, Bath & Beyond. The promotion will conclude on July 1 with a winner being randomly selected from it’s Facebook fans. Visit www.facebook.com/myoleavocado