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Six Good Years, Six Good Reasons To Choose Drew

This year marks our sixth year in business. And in those six years we’ve learned a few things. If you’re serious about marketing and ready to get it in gear we’re ready to prove ourselves to you. Check out these six reasons you should consider us.

1. EXPERIENCE

6 years has taught us in order to stay in business you must provide results. Our new streamlined approach is built to provide objectives, actions and measurement. Monitoring our tactics, accomplishing our goals, continuously improving, gaining impressions, customers and market share. 

See what our customers think by clicking here.

2. CLIENTS FIRST

6 years has taught us that our client’s are the most important part of our business. This year we devised a service promise, challenging our teams and vendors to provide excellent service. Our client relationships are important to us and we can’t overstate it enough.

3. RESULTS

6 years of strategy and creativity leads to success. From the idea to the execution, online and offline, no one can argue about Drew Advertising’s experience in getting the job done. You need references? We’ve got them. 

4. CONNECTED

6 years of building trust through consistency, good will and great work allows us to call many people friend. We work  for causes in our community and are active in things that really matter to our families and neighbors. Building a vibrant community and a better business environment.

5. FLEXIBILITY

6 years of fighting through a tough economy has taught us the value of patience when faced with adversity. Our job is to make it easier for our client’s to achieve their goals. Long-lasting business relationships requires the understanding of how business is done. We get it. 

6. HUMANITY

6 years of speaking to people. At the end of the day we are communicating to our neighbors, freinds & families. Sure we have an obligation to be profitable, but we also have an obligation to our customers to be a benefit in their lives. Speaking truth and providing value.

If you believe in these things, then you probably should consider us for your business. If anything, we should talk. Email me now andrew@drewadvertising.com.

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5 Things To Watch For When Watching Super Bowl Ads

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I’ve created my fair share of TV commercials and I absolutely have seen more TV commercials than any normal human should see. Have you ever wondered why companies have commercials in the first place? Furthermore, have you ever wondered how some brands actually let a commercial see the light of day? For guys like me, whose DNA contains art direction,the latter question can get me yelling at the TV Screen or whatever device I’m watching!

So what makes a good commercial? That can be debatable and usually depends on a myriad of factors. However, good TV commercials contain similar qualities and are usually created by the world’s largest brands. The consumer has been painstakingly researched, the messaging has been carefully analyzed, directors have been interviewed and selected, scripts written, actors reviewed and chosen, shooting sites picked, sets and wardrobe decided upon and calendars set. Phew! Just to get on TV requires so much work but that can only mean one thing…the consumer, YOU, are that important!

Here are some things you should look for this Super Bowl Sunday when viewing your million dollar commercials:

1. Entertained: Was it interesting to hold your attention for more than 5 seconds?

2. Comprehensive: Could you easily follow what was being said?

3. Emotional: Does the commercial create an emotion that causes you to the react to the brand?

4. Memorable: Do you even remember what company was trying to get your attention?

5. Actionable: Will you purchase the product or visit the website or talk about it to friends?

Well that’s it. Of course, communication scholars will dissect the commercials and can probably add a few hundred things to my list. But at the end of the day, the consumer is the boss. YOU will be the deciding factor. So enjoy the million dollars it took to reach you and appreciate the barrage of commercials on Super Bowl Sunday. I almost forgot, enjoy the football game that happens in between. I know I will!

5 Ways to Improve Your Restaurant Marketing

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Over the course of the past few weeks we’ve been diving into data looking for ways to improve our service. In doing so, I came to the realization that marketing is whole lot like being in the restaurant business. How do I know? Well I spent 5 years in the restaurant business doing everything from washing dishes to waiting tables. Now I spend my days trying to understand customer needs and product/service value then connect them. Creating a dish, serving it and getting a positive reaction and repeat business.

As the economy continues to recover, it’s estimated that the restaurant segment will grow this year slightly. 2012 wasn’t horrible for most restauranteurs but the sluggish economy kept consumers weary about eating out. Secondly, as healthcare laws kick in and food inflation continues to raise costs, it’s important for restaurants to be consistent with the basics of their marketing plan and to find ways to get more bang for your buck.

Assuming that you have a consistent, killer menu and provide a great customer experience what are the most cost-effective methods to promote your restaurant? Here are some of our suggestions:

1. Identify every instance your brand connects to a consumer and use it.

Entrepreneurs sometimes think that advertising a business means a newspaper ad, radio commercial or online advertising. Actually, any time your brand comes into contact with a consumer that’s advertising. From your outdoor signage to table toppers. Your waitstaff are valuable parts of your marketing mix. Make sure they are well trained and understand your menu and your entire company. If you really think about it, there are several free ways to spread your message.

2. Create things to talk about.

Is January Fajita Month? Or is Willie Nelson doing an unplugged concert in your dining room? Good restaurants keep creating ideas that generate buzz and drive people through the doors. Specials are always winners. Of course, everyone loves free. If it makes sense, do it.

3. Word of Mouth is changing but it’s the most effective way to communicate.

We don’t think of Word of Mouth as a media channel but it is. You can either be playing in that channel or not.

Word of Mouth is now all over the internet. From blogs to review sites. Your social media is becoming significant in forming opinions about your restaurant. By the way, 90% of moms between the ages of 18-36 are online and account for over 2 trillion dollars in buying power. That should tell you something on how you think about your online strategy.

Finally, don’t forget about creating loyalty programs. This is a great way to keep those customers coming back for more and having them spread the word.

4. Be a good business neighbor.

Do you have a community strategy? Are you working with your local elementary school or church? Do you even know who your neighbors are? Restaurants, now more than ever, have the ability to closely connect to their communities offline and now online. In most instances, these people become your core customers bringing friends and families to your business. Get that plan and work it!

5. Local is better.

I find it interesting how people who rely so much on local customers hire companies from other cities to do their marketing. Not only is using local or regional ingredients a popular trend, using local marketing and advertising resources is equally important. Being able to have your team in your city following local trends is so valuable to how quickly your marketing reacts. There might be opportunities that exist in your target that only those who live in the market would know about. Consider your marketers network and experience when hiring.

Of course we believe that if you sit down and build your marketing plan and devise strategies you can maximize your efforts and create buzz and generate sales. So get out there, work that plan or bring in a professional to get more bang for your buck.