Christmas Miracles Do Happen in Advertising
Over six years ago I set out to make a few extra bucks freelancing so my kids could have a couple of presents under the Christmas tree. True story. The year was 2006 and the country was facing a financial meltdown that no one really understood. I just turned 30, worked at a non-profit and was struggling to pay the mortgage, feed my family and felt like anything that I did was not fulfilling me professionally or financially. As things became desperate, my faith strengthened and through constant prayer I was sent a few miracles. Those miracles are what provided me with the faith to take a leap and begin Drew Advertising. Shortly after, in 2007, I started working out of the house and here we are today, overlooking Alamo Plaza. I would say that it’s been a miraculous journey.
Operating a small business, with a turbulent economy, in a competitive industry can be the most challenging and mind-boggling thing any human can possibly do. But since we’re talking about miracles, the fact that we have pushed through and have been successful is a true blessing and a testament to our team’s hard work, determination and faith.
2012 became the year that Drew Advertising rebounded and became an active part in the advertising industry in San Antonio. After a disrupted 2011, our company has set stronger roots and has produced campaign after campaign. We’ve built marketing strategies and have delivered creative design solutions to an array of brands. From brand redevelopment for the 124 year-old Adam’s Extract and Spices to assisting in the creation of upstart Dorcol Distillery’s new whiskey to be introduced next year. Our company continues to build momentum and stay in-tuned with the latest marketing trends providing authentic service and measurable results.
Other opportunities came in the form of brand managing Ole Avocado Guacamole and the up-and-coming Texas brand, Alamo Beer. Both highlighted our company’s ability to set strategies, execute and measure results. Multiple promotions were created for both brands, including a Guactober! Giveaway and ALAMO Beer’s Backyard BBQ. Both increasing impressions and building a foundation for future marketing growth.
Drew Advertising led in the brand management and direct marketing efforts for Ole Avocado guacamole. Participating in several events, consumers were able to taste the fresher tasting, better priced guacamole. Click Here To See ALAMO Beer & Adams Extract and Spices Video
Grand openings also happened on our watch. Bubble Bath Car Wash chose us to help in the establishing of their new location on San Pedro, as well as, managing their grand opening. Definitely, another exciting opportunity.
“Wash for the Cure” was part of the grand opening weekend celebration for Bubble Bath Car Wash’s new location. Click here to view Bubble Bath’s YouTube Channel
Social media became a huge part of our organization this year. Through our efforts brands received millions of impressions and creative content overflowed generating thousands of new fans. Our social connections in the community were equally impressive. From our client’s presence at Fiesta to the city’s first Coffee Festival with Ferra Coffee Roasters, we were there.
Alamo Beer, Ole Avocado and Bubble Bath Car Wash benefitted from Drew Advertising’s efforts in developing creative content and social media management. Online tactics were used to support offline efforts. Click Here To Go To ALAMO Beer’s Facebook Page
Finally, part of our culture is our contributions to the community. Whether it be reduced rates or donations to local non-profits. Community involvement is very important to our business. The rebranding of Providence High School’s “Providence to Pearl” provided a burst of energy to the event. Healthy Futures of Texas Gala and the the South San Antonio Chamber of Commerce’s Legends gala gave us some special event branding. Of course, our participation with San Jose MissionFest is our largest contribution and the event has statistically doubled in impressions, revenue and attendees since we ‘ve been involved.
With Drew Advertising’s leadership in it’s marketing efforts, San Jose MissionFest has quickly become a major Fiesta event. Click Here To See MissionFest’s video recap
For over five years we’ve had the pleasure of working and serving our customers and we will continue to improve our company, listen to our clients and work towards our vision of becoming industry leaders. If you ask me, 2012 is a reminder that miracles still continue to happen for our company.
Every time I get to December I remember 2006 and thank God for giving me the opportunity to do what I love and for sending our company great clients, great people to work with and a future filled with optimism. I’m sure the miracles will be there too!
Merry Christmas and Happy New Year!
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