Word of Mouth Works In Many Forms
Word of mouth, or personal testimony, is a marketing method that has been around since the first person decided to provide a good or service to another – and it will continue as long as humanity engages in trade. Word of mouth is invaluable in this age of multimedia and technology because of its power to communicate benefits and product information in a trusted manner; from a friend, relative, or other respected person.
For some industries “word of mouth” is the ideal channel to consider when communicating to a target audience. Industries like legal services, health care, social organizations, even beauty and fashion
are concerned with important, even personal, aspects of one’s life. Choosing the right lawyer, treatment, or representation of self can be essential, and people often make choices based on a previous experience shared by a trusted source.
Generating sales often takes a variety of tactics. Depending on the goals of an organization, “word of mouth” can be the most efficient and the best return on investment. For others, “word of mouth” may
not be enough to fully engage the consumer. However, including “word of mouth” in the mix along with a variety of tools (i.e. online, public relations, broadcast, print) can pack a powerful punch in a recipe tailored to deliver on your business objectives.
So don’t diss, “word of mouth.” Talk it up!
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