Getting Social: Populating The Web With Your Brand

Social media is a rapidly growing network to promote your brands. Websites such as Facebook, Twitter, YouTube, LinkedIn, Flickr, Myspace, among others are increasingly becoming platforms to bring attention to products. Using several social media avenues to promote your brand can be very effective as there is a growing presence of savvy consumers using the web. By combining all of these resources into your promotion mix, consumers can monitor your online activity 24/7. Choosing one, or all of these social platforms will allow for additional brand building for your product.
Building your social media network allows for growth in consumer engagement with your brand and an increased sense of “connection” with the company. Social media platforms can be the fastest and easiest ways to promote your brand. Social media is viral and information spreads like wildfire. Social media is the newest and most popular form of “word of mouth” publicity.Your company’s online reputation is becoming increasingly important in today’s business climate. As consumers are becoming more online saavy, your reputation can be instantly effected with positive or negative attention. Websites such as Facebook, Twitter, and YouTube are bringing consumers closer than ever to your brand and letting them interact unlike never before. Building a strategy that encompasses all of these avenues will further legitimize your brand and keep your patrons engaged with your business at their convenience.

The first step is determining what consumers want and what they hope to obtain by getting connected with your brand, via the internet. Begin by creating an online presence and staying involved on your social media platforms. Frequently update your social media sites to keep the consumer “in the know” about the newest information you have to offer . Facilitate a two-way conversation with consumers and ask for feedback, so they can actively engage in brand formation. Creating and maintaining communication with your consumer will increase their level of involvement with your brand and build awareness effectively.

Drew Advertising has extensive experience in the social media realm and works with numerous companies. For assistance on creating and maintaining your social media platform for your brand email us today at inquiry@drewadvertising.com to get started.

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About Drew Advertising

Drew Advertising is a full-service Brand Management & Advertising Company. Founded in 2007, it specializes in Consumer Packaged Goods, Food & Beverage, Retail, Restaurants & Entertainment, Cause Marketing & Manufacturing. Clients have ranged from Fortune 500 to non-profits. Drew Advertising strives to be industry thought leaders, driving ideas and pursuing lasting relationships between brands and consumers. We'd love to meet you one day and see how we can excel your brand. Message us, to get started!

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