Drew Getting Golden With ALAMO Beer

“When we have a great brand it makes our job more exciting because you don’t have to worry about over selling a product. We just need to make sure that the entire marketing mix is functioning at it’s capacity.”

Texas is known for great beer and there is no better name for a beer company in Texas than ALAMO. ALAMO Beer Company, recently began the process of laying down the foundation of it’s marketing initiatives. Drew Advertising, a brand management company, was called to assist the craft brew and plans are underway to enhance it’s brand presence in selected markets.
“Our company goal for ALAMO is to increase their activity in the marketplace, increase the use of it’s online tools and keep the beer competitive,” stated Andrew M. Anguiano, CEO of Drew Advertising. Part of that push is already underway with public relations support, graphic design development, maintenance of social media sites, cross promotion with other brands and a summer sales initiative.”When we have a great brand it makes our job more exciting because you don’t have to worry about over selling a product. We just need to make sure that the entire marketing mix is functioning at it’s capacity. Reaching consumers, engaging consumers and ultimately, making the sale,” concluded Mr. Anguiano.

ALAMO Golden Ale is currently in several markets across the state including El Paso, Houston, Austin and the Valley. The beer company plans on building a state-of-the-art brewery in San Antonio. Drew Advertising hopes to be there for that too.

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About Drew Advertising

Drew Advertising is a full-service Brand Management & Advertising Company. Founded in 2007, it specializes in Consumer Packaged Goods, Food & Beverage, Retail, Restaurants & Entertainment, Cause Marketing & Manufacturing. Clients have ranged from Fortune 500 to non-profits. Drew Advertising strives to be industry thought leaders, driving ideas and pursuing lasting relationships between brands and consumers. We'd love to meet you one day and see how we can excel your brand. Message us, to get started!

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