Your Brand Story Gives Your Logo Wheels
More than likely you tell the story of your organization using various media channels including print, web and the most obvious, your people. The story of who you are, why you’re different and of course what you cost. That story didn’t need a logo did it? However, as you grow, your logo becomes more and more significant – it becomes the visual representation of your story. One abstract mark can ultimately embody the spirit of your entire organization. But how does it achieve worldwide fame? Through well directed advertising and public relations delivering the right story. Telling the right story can build an emotional appeal within an audience that follows it no matter where it goes. Just ask McDonald’s ‘Golden Arches’, Nike’s ‘Swoosh’ or simply the word Coca-Cola. Ultimately, having a great story AND A memorable logo is your company’s dream!
You don’t have to be a Fortune 500 to reap the rewards of having a good story. You simply need to ask the right questions about your company. Do you know what your audience wants to hear and why your product/service is relevant to them? How and where are you going to deliver that message and what type of resources can you commit? How do you effectively turn your resources into sales, profit, and revenue generation? A strong, memorable story backed by an equally strong, memorable logo become a cost efficient one-second reminder of what you do and how you can benefit your audience, buyer, or consumer.
If you’d like to hear our story and meet our team, we’d love to get your company moving in the right direction. Email us!