Client Profile: Biqa Coffee
The story of Biqa goes back a couple of years when agency partners Andrew Anguiano and Mollie Walker use to frequent Susan Jaime’s coffee shop. “We always had our operations meetings in the shop. The Biqa story was so compelling and the coffee was always good, ” recalls Ms. Walker. Despite having a successful shop Jaime had bigger dreams. Those dreams revolved around the importing, roasting and distribution side of her business.
In the summer of 2009, Jaime and her investment group approached Drew/Walker to begin the process of developing the Biqa Coffee brand. “The logo to me was the official birth of my company.” stated Susan, “The fact that Drew/Walker was able to graphically interpret my heart and soul…was an amazing achievement.”
Andrew Anguiano felt that when the process began the Biqa story was going to drive the approach. “You always felt the emotion of the people involved. It was a well defined story and that always helps in the design process. You have to know who you are before you can see it as a logo or in any marketing material.”
“I love my logo and am proud to have the logo on all my labels, banners, business cards.” exclaims Susan, “The real testimony of the excellent work is that all my clients love it to!”