Archive | February 2010



Agency Partner appointed to City’s Zoning Commission

Agency partner Andrew M. Anguiano was recently appointed to the City of San Antonio’s Zoning Commission representing City Council District 3. The Commission is tasked with giving city council recommendations on land use. “It’s important that our company is actively engaged in issues that effect the well-being of our entire community,” stated Anguiano.

Mr. Anguiano has served on multiple boards and the zoning commission is his second public board. He previously served on the City’s Cultural Arts Boards overseeing San Antonio’s Office of Cultural Affairs.

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Client Profile: Biqa Coffee

From ground to cup
The story of Biqa goes back a couple of years when agency partners Andrew Anguiano and Mollie Walker use to frequent Susan Jaime’s coffee shop. “We always had our operations meetings in the shop. The Biqa story was so compelling and the coffee was always good, ” recalls Ms. Walker.  Despite having a successful shop Jaime had bigger dreams. Those dreams revolved around the importing, roasting and distribution side of her business.

In the summer of 2009, Jaime and her investment group approached Drew/Walker to begin the process of developing the Biqa Coffee brand. “The logo to me was the official birth of my company.” stated Susan, “The fact that Drew/Walker was able to graphically interpret my heart and soul…was an amazing achievement.”

Andrew Anguiano felt that when the process began the Biqa story was going to drive the approach. “You always felt the emotion of the people involved. It was a well defined story and that always helps in the design process. You have to know who you are before you can see it as a logo or in any marketing material.”

“I love my logo and am proud to have the logo on all my labels, banners, business cards.” exclaims Susan, “The real testimony of the excellent work is that all my clients love it to!”

Press Release: February 1, 2010

San Antonio Agency Expanding Global Reach
Drew/Walker Building International Brands

San Antonio, Texas, February 1, 2010 – Drew/Walker has entered the international market with a fury. The agency recently developed a business development division, led by Carmen Diaz focusing on companies turning their sites to the U.S. Market.

Carmen brings experience working with the City of San Antonio’s International Affairs Department, as well as, experience in logistics and purchasing with Mexican company Leo Bag S. De R.L. de C.V. “We are committed to providing brand management and advertising to companies who are seriously looking to establish their brands in our region,” stated Ms. Diaz, “The transition to the American market can be difficult, we’ve done a great job of listening to international business leaders and crafting techniques that are culturally specific and work towards making their transition successful.”

Although working with international companies can at times be challenging, agency partner, Andrew M. Anguiano believes the extra time is worth it. “In our changing economy it’s important that we are good global business neighbors. That we take the time to understand the business cultures of other countries and forge partnerships that are mutually beneficial.”

Over the past few months Drew/Walker has hosted several Mexican companies in multiple industries looking at San Antonio and the region as a place to expand. The agency has also created strategic partnerships with The Free Trade Alliance a San Antonio non-profit tasked with promoting international business development and foreign investment. Other alliances include public and private international organizations.

Published in the San Antonio Business Journal

Integrated Marketing vs. Advertising

Shifts in the advertising and media industry have caused Integrated Marketing Communications (IMC) to develop into a primary strategy. What is IMC and how is it different that traditional advertising? IMC unlike advertising requires marketers to begin thinking like brand managers, as well as, advertisers. This shift requires agencies to have a larger role, however, agencies are held to a higher level of accountability including performance based compensation scales.

Other factors contributing to IMC include the growth of the forms of communication, more specialized media, a retailer dominated market, data based marketing and of course the widespread availability of the internet. Although traditional advertising is still useful, strategic thinking and an Integrated Market plan will begin to differentiate you in the market.

To learn how you can apply Integrated Marketing to your company send us note. We’d love to talk about it!