CASA Speaks Out, Campaign Increases Volunteers

San Antonio, TX (April 2009) – Drew/Walker was selected by Court Appointed Special Advocates (CASA) San Antonio to assess the agency’s current print advertising effectiveness. CASA needed to ensure their media spending was being maximized when recruiting new volunteer advocates.

“A core part of our methodology for assessing effectiveness is determining a sustainable competitive advantage, a reason to believe, and the consistency over time,” said Mollie Walker, strategic partner of Drew/Walker. “We took a look at the advantages CASA was promoting about their program to understand if the program’s key benefits were being articulated. The findings revealed that CASA could receive better results by placing a stronger focus on the child versus the volunteers CASA was trying to recruit.

As a result, Drew/Walker developed a print campaign showing a child silenced with theheadline “SPEAK OUT, ABUSED CHILDREN NEED A VOICE.” The campaign proved to be successful with the rate of volunteers rapidly surpassing the previous year in half the time.

“They taught us how to brand ourselves,” said Janet Ketcham, Executive Director of CASA, “We now have a better understanding of branding, the power of words, and templates to brand our organization in all we need to do.”

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About Drew Advertising

Drew Advertising is a full-service Brand Management & Advertising Company. Founded in 2007, it specializes in Consumer Packaged Goods, Food & Beverage, Retail, Restaurants & Entertainment, Cause Marketing & Manufacturing. Clients have ranged from Fortune 500 to non-profits. Drew Advertising strives to be industry thought leaders, driving ideas and pursuing lasting relationships between brands and consumers. We'd love to meet you one day and see how we can excel your brand. Message us, to get started!

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