Drew/Walker Designs Toyota Texas Visitor Center
SAN ANTONIO, TEXAS (Sept. 17, 2008) – Drew/Walker, a San Antonio-based advertising and branding agency, worked with Toyota Motor Manufacturing Texas (TMMTX) to create and build its brand new Visitor & Education Center.
“We used experiential marketing for everything from the exhibition planning to the online marketing of the TMMTX Visitor & Education Center,” said Andrew M. Anguiano, creative partner and CEO of Drew/Walker. “It is a great honor to have played a pivotal role in the creation and success of the Toyota Texas Visitor Center. We appreciate the opportunity Toyota afforded us in helping to promote the quality vehicles it builds. Toyota Texas is not only an American story, but a Texas story. With its quest for innovation and continuous improvement, it sets a high standard of excellence in the automotive industry.”
The TMMTX Visitor & Education Center creatively tells the story of Toyota and how this automotive leader builds world-class vehicles. Toyota Texas wanted a center that would recreate the plant experience. While plant tours are given, a maximum of three groups of 40 people per day are permitted inside. Thus, the purpose of The Visitor & Education Center is to provide a sense of the Toyota Production Process for those unable to tour the actual plant.
“This visitor experience goes outside traditional media and will fill a need for people of all ages, including students, tourists, community members, and business professionals who visit the plant,” said Mike De La Garza, Manager of External Affairs for Toyota Texas. “Drew/Walker helped make the Visitor & Education Center a reality from the beginning, conducting case studies of other visitor centers to help bring this groundbreaking exhibition to life. The Agency’s creativity, passion and tenacity shine through with this strategically-developed experience.”
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, with another under construction in Mississippi. Toyota is proud of its new $1.2 billion vehicle assembly plant in San Antonio—its sixth in North America. Along with its 21 on-site suppliers, Toyota Motor Manufacturing Texas (TMMTX) will be among Toyota’s cleanest vehicle manufacturing plants in the world. TMMTX, established in 2003, recently became the recipient of the JD Power & Associates Silver Award among North and South American plants for production quality. It is the youngest plant to win the award for Toyota and the newest plant to win in 18 years of plant awards, and in 2008, Tundra was also voted the Motor Trend Truck of The Year.