Archive | November 2009

Mercy Medical’s Daily Living Comes to Life

San Antonio, TX (April 2009) – Drew/Walker recently completed Mercy Medical’s home healthcare product website, Daily Living. Mercy Medical has been serving healthcare providers for nearly 30 years, but only recently has begun to offer products online. The move is part of an effort to continue providing customers quality service with increased convenience through an online platform.

“Overall the site is part of our larger strategy to demonstrate Mercy Medical’s understanding of the needs of healthcare providers and patients,” said Mollie Walker, strategic partner of Drew/Walker. “Customers now have a comprehensive resource that is simple, informative and makes them feel confident about their purchases.”

In addition to its retail feature, Daily Living provides daily specials, a library of medical conditions, tips & stories and real time RSS feeds. Visit the site at: http://www.emercymedical.com/catalogue/daily/

CASA Speaks Out, Campaign Increases Volunteers

San Antonio, TX (April 2009) – Drew/Walker was selected by Court Appointed Special Advocates (CASA) San Antonio to assess the agency’s current print advertising effectiveness. CASA needed to ensure their media spending was being maximized when recruiting new volunteer advocates.

“A core part of our methodology for assessing effectiveness is determining a sustainable competitive advantage, a reason to believe, and the consistency over time,” said Mollie Walker, strategic partner of Drew/Walker. “We took a look at the advantages CASA was promoting about their program to understand if the program’s key benefits were being articulated. The findings revealed that CASA could receive better results by placing a stronger focus on the child versus the volunteers CASA was trying to recruit.

As a result, Drew/Walker developed a print campaign showing a child silenced with theheadline “SPEAK OUT, ABUSED CHILDREN NEED A VOICE.” The campaign proved to be successful with the rate of volunteers rapidly surpassing the previous year in half the time.

“They taught us how to brand ourselves,” said Janet Ketcham, Executive Director of CASA, “We now have a better understanding of branding, the power of words, and templates to brand our organization in all we need to do.”

CareNet Calls on Drew/Walker

San Antonio, TX (May 2009) – Drew/Walker officially announced today that it has become the agency of record for CareNet. CareNet was created to serve the needs of members with personal health care support services. Now serving more than 7 million members from their URAC accredited contact center in San Antonio, Texas, CareNet has built the most experienced medical care and management team in the industry, employing premier clinical software programs and call center technology. “Having been chosen by CareNet to lead their marketing and brand initiatives makes another significant step in the growth of our company,” said Mollie Walker, CMO of the Drew/Walker Group.

D/W Develops School District’s Web Site

San Antonio, TX (June 2)- Drew/Walker recently completed the redesign of the San Antonio Independent School District (SAISD) web site.   The new site was designed to simplify navigation for the school district’s community, parents, stakeholders and employees.

“We believe websites are a vital tool in establishing a face and connection for the population they serve,” said Andrew M. Anguiano, Creative Partner of Drew/Walker.  “We knew SAISD’s commitment to providing up-to-date information and resources to the community and their mission inspired us to deliver a user-friendly and attractive site.”

Some of the new features highlighted in the new SAISD.net are quick links for employees, easy access to calendars, and a “parent page.”  Anguiano continues, “This website is SAISD’s face and central connection point for the community.  It’s a great honor to work with one of the state’s largest school districts on a project that showcases our excellent online capabilities.”

Visit the new site at: www.saisd.net

Drew/Walker Designs the 120th Anniversary Logo for Salvation Army

San Antonio, TX (April 9, 2009) –  Drew/Walker recently completed the design of the  Salvation Army’s 120th Anniversary logo.  D/W took on the project as a show of support for the work the Salvation Army has done and continues to do for our community.

“Whenever we have an opportunity to give back to our community we all win, “ said Andrew M. Anguiano, creative partner of Drew/Walker, “especially having the unique experience of designing an anniversary logo for one of the largest charities in North America.”

The iconic Salvation Army shield sits in front of a silhouette of the Alamo and in between the years 1889 and 2009. Below the shield reads “120 years of Hope” the tagline for this years campaign. The anniversary logo will be used in a variety of medias in the San Antonio area. “We wanted a look that was memorable and maintained the integrity of the organization’s brand. Our client was very happy and so were we,” Anguiano concluded.

Drew/Walker Designs Toyota Texas Visitor Center

SAN ANTONIO, TEXAS (Sept. 17, 2008) – Drew/Walker, a San Antonio-based advertising and branding agency, worked with Toyota Motor Manufacturing Texas (TMMTX) to create and build its brand new Visitor & Education Center.

“We used experiential marketing for everything from the exhibition planning to the online marketing of the TMMTX Visitor & Education Center,” said Andrew M. Anguiano, creative partner and CEO of Drew/Walker. “It is a great honor to have played a pivotal role in the creation and success of the Toyota Texas Visitor Center. We appreciate the opportunity Toyota afforded us in helping to promote the quality vehicles it builds. Toyota Texas is not only an American story, but a Texas story. With its quest for innovation and continuous improvement, it sets a high standard of excellence in the automotive industry.”

The TMMTX Visitor & Education Center creatively tells the story of Toyota and how this automotive leader builds world-class vehicles. Toyota Texas wanted a center that would recreate the plant experience. While plant tours are given, a maximum of three groups of 40 people per day are permitted inside. Thus, the purpose of The Visitor & Education Center is to provide a sense of the Toyota Production Process for those unable to tour the actual plant.

“This visitor experience goes outside traditional media and will fill a need for people of all ages, including students, tourists, community members, and business professionals who visit the plant,” said Mike De La Garza, Manager of External Affairs for Toyota Texas. “Drew/Walker helped make the Visitor & Education Center a reality from the beginning, conducting case studies of other visitor centers to help bring this groundbreaking exhibition to life. The Agency’s creativity, passion and tenacity shine through with this strategically-developed experience.”

Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, with another under construction in Mississippi. Toyota is proud of its new $1.2 billion vehicle assembly plant in San Antonio—its sixth in North America. Along with its 21 on-site suppliers, Toyota Motor Manufacturing Texas (TMMTX) will be among Toyota’s cleanest vehicle manufacturing plants in the world. TMMTX, established in 2003, recently became the recipient of the JD Power & Associates Silver Award among North and South American plants for production quality. It is the youngest plant to win the award for Toyota and the newest plant to win in 18 years of plant awards, and in 2008, Tundra was also voted the Motor Trend Truck of The Year.

Innovative Partnership Produces Unique Experience

Drew/Walker and Toyota do final walk throughs

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